Thursday, January 11, 2018

1894 Dolloff & Dunham Store in Waterville Ad Featuring an Elephant

This advertisement for Dolloff & Dunham store in Waterville, Maine showcases another great use of such an iconic animal for promotion of their goods. Dolloff & Dunham was a clothing store established in 1887 by George S. Dolloff and Horatio R. Dunham. Horatio Dunham graduated from Colby in 1886. Mr. Dolloff is a native of Mt.
Vernon, Maine and he came to Waterville in 1884 and was clerk for three years in the business of which he is now a proprietor. The building that housed their establishment is the currently houses KFS.
The ad reads as follows:

PLEASE PARDON US

But we wish to inform you that LOW PRICES tell.

They have for the LAST SEVEN YEARS pulled the people into our store and they will for the NEXT SEVEN.

CONSEQUENTLY, 
OUR BUSINESS HAS TRIPLED WITHIN THAT TIME.

ELEPHANTINE LOW PRICE POWER

THAT HAS DONE IT.

TRY US.

DOLLOFF & DUNHAM.

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